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Eterniti is a collection of aspirational travel brands. 
We exclusively manage high-end holiday rentals in iconic destinations, led by a passion for excellence, authentic adventures, and hospitality.


Forward-thinking hospitality
As a third voice beyond traditional hotels and digital booking platforms, Eterniti’s mission is to champion a more holistic way to stay by combining local expertise and world-class hospitality. We focus on delivering exceptional guest experiences - 360° services that go well beyond ‘just another holiday rental platform’.

Local teams, global reach
Behind our human experience lies intelligent technology.
We invest heavily in our digital infrastructure, driven by the mission to improve efficiency across all our brands. This methodology is founded on the vision to strive for exceptional guest satisfaction. It also enables a modern experience for our teams, property owners, and partners.

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OUR BRANDS

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Where it all began - our four-star brand exclusively manages 400+ holiday rentals from the mountains to the sea, paired with hotel-style services and tech-enabled operations.

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Born in Saint-Tropez, the group’s five-star and palace brand showcases 200+ service-augmented high-end villas and chalets in destinations you dream about.

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Unique touch mountain holidays. We bring the fine details to 20 exceptional chalets in the iconic resort, Verbier. Our refined team offers a catered experience you will never forget.

With people on the ground in every destination, we’ve mastered operational efficiency and tech-enabled distribution through our network of channels and B2B partners.

RENTAL OPERATIONS

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We nurture concierge teams to strive for industry-leading care and attention to detail. This results in a highly rated guest experience (>9.7/10).

WORLD-CLASS HOSPITALITY

We provide homeowners with a 360°, fully comprehensive in-house key holding and maintenance service. Backed by technology, including an owner’s app, you’re in safe hands.

PROPERTY MANAGEMENT

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Our infrastructure includes a powerful technology stack that supports our brands with bespoke tools for distribution, guest journey management, homeowner services, accounting, and field operations.

BESPOKE TECHNOLOGY

EMPOWERING OUR BRANDS

Loyalty programme Technology & data infrastructure HR Support Funding Finance & Accounting Brand & PR CRM & Cross-Selling Global B2B Partners Global Staffing Opportunities

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Entrepreneur-led 
Maxime Friess and Laurent Lacourt created Eterniti in 2018 in Geneva (Switzerland) with its original brand, Emerald Stay. Since then, it has added new exciting brands to its portfolio and keeps growing both organically and by taking majority stakes in entrepreneur-led operators. Emerald Stay evolved to be part of a collection of travel brands known as Eterniti.

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€2bn

in properties under management

200+

team members in Europe and the USA

 

25,000

guests stayed with last year

 

Board of Directors

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Chairman

Co-founder of Eterniti. Born to a hotelier family. 10 years investment banking and commodities trading.

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    Board Member

    Co-founder of Eterniti & CEO of Emerald Stay. Trained in hospitality management.
    Early employee of tech scale-ups.

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      Board Member

      Co-founder CEO of Limestone Capital.
      Co-founder CEO of Aethos Hotels.

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        Advisor & Investor

        CEO of Como Group (incl. Como Hotels).
        Ex-CEO of Aman Resorts.

          Executive Committee

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          CEO - Eterniti.

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          COO - Eterniti.

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          CFO & CLO - Eterniti.

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          Head of HR and Hospitality - Eterniti.

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          CCO - Verbier Exclusive.

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          CMO - Eterniti.

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          TRUSTED

          OUR OFFICES

          SWITZERLAND

          Rue Fendt 1

          1201 Geneva

          SPAIN

          Carrer de Ramon Turró 169 A

          08005 Barcelona

          FRANCE

          10 rue de Penthièvre

          75008 Paris

          UNITED KINGDOM

          5 The Old Smokery, Far Peak

          GL54 3JL Northleach

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